Data Collection

Learn More, Spend Less

Powerful customer relationships depend on having the right information at the right time. Webtrends has developed an open technology platform that enables the integration of digital marketing applications and data collection tools. This powerful infrastructure facilitates easy implementation of new marketing technologies, and allows you to collect the data you need more easily and achieve faster time-to-value.

Simplify Your Data Collection
Webtrends Tag Builder provides an easy-to-use online interface that lets you quickly create standard and advanced tags to capture information specifically tailored to your web site and business needs.

With Webtrends TagBuilder, you can easily:

• Access automated click-event tracking for download links, offsite links, form submissions, image maps and navigation areas
• Automate parameter mapping and the capture of information from custom META tags for detailed reporting
• Flexibly define the site with options for single or multiple first-party cookies and the choice of single or multiple on-site domains for accurate cross-domain tracking
• Integrate conversion tracking with Webtrends Ad Director
• Easily create cookies compliant for federal government web sites

With Webtrends and Webtrends Data Collection partners, you'll be able to:

• Consolidate measurement and reporting
• Ensure that you won't miss a single customer because of browser versions, mobile devices or misplaced tags
• Capture the whole customer interaction to provide deeper visibility
• Integrate offline information from customer databases, CRM and backend systems to provide more meaningful insights in Webtrends
• Working with Webtrends will enable to capture all of your customer interactions more easily, and deliver greater value in less time.

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